What function do web fonts serve?

Web fonts are specifically designed to expand design possibilities beyond the limitations of standard system fonts. They enable web designers and developers to incorporate a wide variety of typographic styles that can enhance a website's visual appeal and align with brand identity. By using web fonts, designers can select unique typefaces that may not be available on all users' operating systems, ensuring a consistent appearance across different devices and browsers.

The custom typographic options provided by web fonts allow creators to express their artistic vision and improve the overall user experience. This capability plays a critical role in modern web design, where aesthetic consistency and branding are essential elements for attracting and retaining users. Using web fonts contributes to a polished, professional look that helps distinguish a website in a competitive digital landscape.