What is a landing page?

A landing page is designed with a specific purpose in mind, typically associated with a marketing or advertising campaign. Its primary goal is to drive conversions, whether that means collecting visitor information, encouraging sign-ups, sales, or any other desired action. By focusing on a singular objective and often incorporating compelling calls to action, it enhances the effectiveness of marketing strategies by funneling visitors toward a specific outcome.

The other options do not capture the essence of a landing page's purpose. Unlike a main index page that serves as a homepage and offers navigation to various content sections of a website, a landing page is much more targeted. A page that contains error messages serves an entirely different function, notifying users of issues rather than engaging them for marketing purposes. Lastly, a general information page about a company typically provides broader details about the organization rather than focusing on a specific marketing goal. This distinction is what makes option B the correct choice.