What term describes the specific segment of the audience the speaker aims to persuade?

The term "Target Audience" specifically refers to the particular segment of an audience that a speaker or marketer aims to persuade or reach. In the context of presentations or marketing strategies, understanding the target audience is vital because it guides the content, tone, and delivery method to effectively connect with that specific group.

A target audience is identified based on various criteria, including interests, age, gender, location, and more, allowing for tailored messaging that resonates with the individuals within that segment. This focused approach is essential for successful communication, as it ensures that the intended message is relevant and impactful.

While the other terms relate to audience segmentation, they do not capture the specific intent of persuasion as accurately as "Target Audience" does. For example, a general audience encompasses a broad range of individuals without focusing on their specific needs or interests, whereas a target market is more aligned with commercial contexts and might not directly pertain to persuasive communication. Similarly, a demographic group refers to categorizing people based on characteristics like age or income but lacks the implication of a persuasive aim.